Exposing Your Brand Name
IMPROVEMENT 2. Now promote your brand identity, and attract more buyers
Choose to display your brand name on some or all of your sell listings
Now when you Add Listing to offer bulk or bottled wines you can promote your company brand directly to buyers. On listings where you're offering a sensitive price or for some other reason you may choose to keep your identity private, but on your other listings you may want to attract more enquiries from buyers by promoting your brand name. You can now choose to display your brand name or not.
Note: if displayed, your name cannot be viewed by other producers or brokers; only buyers (importers, distributors, wholesalers, bottling facilities and retailers).
You can still offer wines through the VINEX Main Exchange without revealing your company name or use the Direct Market where your listing is locked and select buyers directly, with your identity either revealed (or remaining hidden) to the those buyers. View here to read more about the power of using the Direct to engage with buyers.
How do I display my company brand name? Go to either the Bottled Ex or Bulk Ex and select Add Listing. After entering your wine's details and offer you'll be asked if you agree to display your company brand name. Untick the box if you want your listing identity to remain hidden.
Helpful Tip When adding multiple wine listings, open a previous listing from your dashboard My Listings, and use the Duplicate button, then only edit the fields that need changing (and before submitting and choose to display your brand name, or keep it hidden - it's your choice), and press Submit Listing.